Illusion

Holographic trickery – Superior high-shine gloss

Illusion provides a unique, visual style guide reference for any product or packaging that requires a strong vivacious on-shelf personality.

Complex geometric patterns which capture attention are key as fresh aquatic colourways with hints of coral and vivid pinks are key colour drives for this trend.

Key visual identifiers are: 

  • Facet surfaces – three dimensional illusion
  • Holography
  • Solid metallic colour swirls
  • Wet look shine lacquers
  • Lens movement

Specialist category:

Beauty/Cosmetics

Classic Vogue - stimulating visuals on shelf

Two tone reflective material

Beautiful hues / multi-colour strands

Kaleidoscope effects on multiple levels

Create your own illusion concept board

Full coverage foiled surfaces. Emboss and deboss emulate 3D illusion