Evolving from our ‘Pause’ trend, Primary matrix is our ‘Thinking Trend’. Our in-house holography designer has now developed patented effects for the decorative sector. Never before seen finishes that combine science, light detailing and complex structures.
Primary Matrix offers the unique and bespoke. It reminds us that once in a while we need to ‘look up’ and think more deeply about what is going on beneath the surface.
The API effects presented are a collection of holography, 3D structures and effective print applications to our materials.
Key visual identifiers are:
- Sharp Science & Traditional Pigments
- Light manipulation, Surface exploration, Solid colour ways
- Science meets decoration
Tobacco and e-Cigarettes
Tattinger limited edition. Lens ‘chisel effect’ crafted within typography.
Brand made holography - Manipulating light and direction in-house
Dramatic reflective innovation – the nucleus of primary matrix
Geometrics – bold engraved treatments
Sphere tessellation deep lens technology
Bolt matrix flash engraved effect