API foils are available in a range of colours, patterns and finishes to add extra visual appeal to products and packaging.

Shifting colour and directions of light help to increase shelf impact and attract consumer interest, and carefully chosen foils can be an effective means of communicating brand values and identity.

Already extensively used on cartons and labels for premium products, foils are increasingly being adopted for everyday consumer goods, with the range of patterns and colours offering a fascinating choice of creative opportunities for packaging design, all with the aim of attracting consumer interest and enhancing brand image.

API foils are designed to be versatile, achieving a full, clean ‘print’ across a wide range of substrates and efficient running on all popular machinery types, including platen, rotary, roll-on and clam-shell.