API launches range of plastic-free holographic laminates for stand-out shelf appeal
Brand empowerment specialist API Group has enhanced its range of Transmet™ products with the launch of new holographic designs.
The range of 12 holographic patterns are available in API’s Transmet laminate, a class-leading plastic-free option for paperboard packaging, ensuring brand owners and designers have a sustainable packaging option without compromising on aesthetics.
Transmet has all the benefits of traditional metallised polyester cartonboard laminates, but without the film content, allowing it to be fully recycled through normal waste streams.
The new Transmet holographic designs will allow brands to retain their stand-out shelf appeal, while also reducing their environmental impact.
Richard Burhouse, Marketing Director at API, said: “Over the last couple of years, we have experienced an uptake in demand for our Transmet plastic-free laminates as brands look for environmentally-friendly alternatives to create a fully recyclable end product.
“It is more important than ever that we provide innovative solutions that consider both sustainability and shelf appeal.
“In an increasingly competitive retail environment, holographic and diffractive patterns can be used as an effective and eye-catching way for brands to strengthen their differentiation on shelf, delivering luxury effects that create a unique on-shelf identity.
“Our new holographic patterns will give brand owners and designers a wider variety of options to add visual impact to their product’s packaging and elevate brands to the next level.”
API Group has invested heavily in its Livingston plant in Scotland, consolidating its film, holographics and foil production under one roof to create a European technical centre of excellence.
Richard added: “As pioneers of Transmet, we like to push the boundaries and having brought together our films, foils and holographics expertise into one place, our customers are now able to enjoy the benefits of this effort.”
“With unrivalled technology, industry experience and capacity, we are fully committed to continued development of packaging enhancement solutions that provide stand-out shelf appeal while being better for the environment.”
The designs will be available immediately and can be used across all approved board types.