Printed media

Notwithstanding the rise of electronic media and internet downloading, physical book sales have continued to prove remarkably resilient, the magazine sector remains vibrant and the home collection has established a strong, defendable position for the DVD movie format.

Authors and publishers put a huge amount of thought into the title of a novel and there is no substitute for the foil-stamped, heavily embossed type face on a paperback cover and hardback sleeve for grabbing the browser’s attention in the book store and building the readers attachment to the title as the book is handled during reading and then placed on the book shelf for safe keeping.

Holographic and lens effects, combined with high impact printed graphics, can be particularly eye-catching. Another popular choice in this segment is over-printable, cold foil, applied in-line with sheet-fed printing. API’s TU grade is well established for this application with many leading print industry players.

Where textured materials are used on book covers, API hot stamping foils provide a superior alternative to printing inks, even for standard type and graphical. Available in metallic and dense pigment finishes, the method of foil application combined with precise release characteristics ensures sharp, clean edges and full coverage even on the most difficult substrates.

A high proportion of DVD sales occur when a title is first released and a well-designed cover, supported by a focused advertising campaign, can be an effective marketing investment. The laminated board packaging format is particularly versatile and can incorporate metallic, holographic and lens effects including custom patterns registered to print.

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API looks at design, covering materials and finishes and how they can be applied effectively to your brands.

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