Greeting cards & gift wrap

The greeting cards and gift wrap industries have traditionally been big users of metallic and holographic foils, with greeting card producers and their sub-contractors being some of API’s biggest customers.

API meets the greeting card sector’s requirements for a broad range of shades in key graphics foil grades, giving excellent quality on coated and uncoated boards.

Our core graphics range is formulated to give versatility across fine type and large solid areas and uniform release characteristics to facilitate simultaneous running of different shades on the same machine impression.

For the gift wrap sector, API offers our transfer metallized paper (Valvac) ranging from 50 to 120g/m– also available in FSC® PEFC™ certified paper to provide an environmentally friendly gift wrap.

API metallic, holographic, pearlescent and pigmented hot stamping foil grades are suitable for running on cylinder, platen and high speed rotary presses.

We also offer HRI films and foils and our TU cold foil grade for overprinting in-line in conventional and UV offset inks.

Find out more about our products and capabilities:


API looks at design, covering materials and finishes and how they can be applied effectively to your brands.

For more information view our Trends section on our website.