API celebrates Highly Commended win at the Luxury Packaging Awards

Brand enhancement specialist API is celebrating its Highly Commended win in the award for Luxury Tobacco Pack at the Luxury Packaging Awards 2015, following hard on the heels of its recent EFIA award for technical innovation earlier this year.

API provided Korea Tobacco & Ginseng Corporation (KT&G) with the latest Fresnel Lens PET Laminate for the company’s limited edition super slim Esse Change tobacco product, giving it a visually stunning look with an unparalleled level of depth and kinetic focus that appears to radiate across the surface of the pack.

The laminate solution builds upon the Esse brand’s original artwork to deliver an intense gloss finish effect within the hologram of the printed pack that both transmits and reflects the light. Created specifically for the Korean Lunar New Year, the limited edition pack’s luxury design emits a sophisticated interplay of dynamic colour elements that perfectly captures the lunar celebration while still maintaining the demanding production requirements of a super slim tobacco pack.

“We are delighted that the work from the API team on the Esse Change pack has been recognised in the Tobacco Category at the Luxury Packaging Awards,” says CEO Dino Kiriakopoulos.


“Combined with our recent success in the EFIA awards, 2015 is turning into a winning year for API and these awards recognise the quality of our brand enhancement solutions and the range of possibilities that are achievable with our foils and laminates.”