API’s expertise adds to The Times ‘Future of Packaging Report’
API Group’s packaging experience and knowledge has led to it playing a key part in the latest report on the Future of Packaging, distributed in The Times.
Presenting the results of API’s recent research with Clemson University, together with details on API’s latest holographic and Transmet products the leading article highlights how packaging can help brands stand out on shelf and be relevant to their consumers, even amongst the challenge of today’s multitude of marketing messages.
Commenting on the report Richard Burhouse, Commercial Director said “We are proud to be part of this leading report and share our recent research findings”
“Brand owners are constantly looking to ensure their packaging remains relevant to their target customers. It is the one guaranteed touchpoint and as the marketing focus turns to the store shelf, foil, laminate and holographic technology is increasingly allowing us to create and test a whole new generation of more appealing packaging that truly delivers results for brands”.