API’s TA foil craft beer to cheer attendees at Labelexpo

Brand enhancement specialist API is highlighting the versatility of its new TA Foil and helping to quench the thirst of visitors by bringing bottles of Citra Burst IPA craft ale with a specially commissioned beer label to its stand 4A55 at Labelexpo Europe in Brussels.

The label has been designed to highlight the exceptionally fine detail possible with TA foil, alongside its capability to cover large solid areas and achieve high-quality gloss effects for text and graphics.

With a wide range of shades available TA foil is the result of 3 years research and development by API, offering an unmatched level of versatility to meet the demands of printers and designers across the variety of machines and substrates in the market.

Printed by Constantia the label uses the over-printable TA foil with a wide range of colours to demonstrate its versatility and impact for brand owners. The label has been matched with the Citra Burst IPA brewed by Alechemy Brewing in Livingston, to bring the perfect craft beer to those attending the API stand at the exhibition.

Hester McQueen, Marketing Manager comments “Labelexpo Europe is the ideal place for us to launch both our creative services and new TA foil by showcasing API’s fresh approach to drinks labelling technology with our special API Citra Burst craft beer.”

API works closely with customers to help find the most effective pack enhancement effects to add value to their brands, taking inspiration from API’s latest trend boards which capture the key themes evolving in packaging design to give brands stand out shelf presence.

“We are inviting all designers, printers and brand owners to come to our stand, sample the beer and see our portfolio of foil, laminate and holographic solutions and how together with the latest packaging trends they can deliver exceptional brand enhancement and real on shelf impact for their products,” concludes McQueen.