API to preview new range of hot foils at Pack & Spirit – Reims

Brand empowerment specialist API Group will preview its new range of hot foils for luxury drinks packaging at Pack & Spirit in Reims as it continues to focus on delivering cutting edge brand enhancement products that deliver maximum shelf impact.

Visitors to stand A20 can discover how the new CB and UB hot foils can offer printers, packaging designers and brand owners a spectacular range of eye-catching finishes and effects that will make their brand stand out on the shelf.

The CB Series is a new over-printable hot foil that delivers a bright metallic reflective finish, while the added over-printability factor opens up a wide new spectrum of design possibilities. The UB Series is designed to be extremely effective on the porous, absorbent, more challenging substrates typically used for wines and spirits packaging, and continues to deliver that brilliant shine we have come to expect from API.

Group Commercial Director Richard Burhouse says ‘We are excited to unveil our new hot foils at Pack & Spirit as the event provides the perfect place for us to reach key stakeholders within the luxury wines and spirits sector.

API’s trends folio and wider product range will be displayed at stand A20. The team will be on hand to present the 2019 / 2020 trends and demonstrate the shelf appeal and brand empowerment that its packaging innovations have helped major global brands achieve over the last twelve months.

API’s Fabienne Le Page will also be speaking during the two-day long conference program. The presentation ‘API – Combining Style and Sustainability’ will start at 2.30pm at the Pack & Spirit show. Fabienne says ‘We want to encourage brands to reduce their plastic usage and show how our expertise can help them combine style and sustainability in their packaging’