David Peters to present exclusive cosmetic packaging trends at PCD 2018 in Paris
In today’s competitive market it is essential that cosmetic and perfume brands create their own identity that is relevant to their customers. Packaging, including the experience it delivers, is a fundamental part of this process.
API is a leading provider of premium packaging solutions, helping perfume and cosmetic brands around the world with exceptional foil, laminate, and holographic solutions that boost their products’ shelf-appeal.
David Peters, Creative Development Manager, has over 20 years’ experience in the design and packaging industry. David will take inspiration from the latest packaging trends and product innovations and explore the following themes:
• Premium packaging development for success
• Maximising shelf-impact and brand essence
• Elevating your brand image through premium effects & finishes from API
• Trends & innovation 2018/19 from API – empowering your brands
PCD, is the leading show for the packaging and design of cosmetics and perfumes, enabling suppliers to demonstrate new innovations and brands to discover the latest trends and technologies. Visitors to the Innovation & Technology Theatre at 2.30 on 31st January will receive an insight into the creativity and inspiring designs within the luxury packaging sector, taking away with them a better understanding of how packaging can empower their brands.
‘PCD is the perfect event for us to highlight the latest global packaging trends that deliver real brand impact and shelf-presence to cosmetic and perfume brands,’ comments David Peters. ‘I am looking forward to talking to all designers, printers and brand owners about our portfolio of foil, laminate and holographic solutions and how by understanding the latest trends they can elevate a brand’s image through premium packaging effects & finishes.’