API Group to open the Pack & Spirit Conference Programme on 11th April

Brand empowerment specialist API Group will address the global trends influencing the luxury drinks packaging industry at this year’s Pack and Spirit show in Reims, France.


API’s Fabienne Le Page will open the two-day long conference programme, which attracts international brands and suppliers of luxury packaging for the wine and spirits industry, with insights into global trends influencing the luxury drinks sector.


API has used its global network and specialist technical experts to identify key creative trends and showcase how an intelligent use of foils, laminates and holograms can empower brands to capitalise on market changes in the coming year.


An evolution of the 2017/18 Trends Folio, this second edition takes inspiration from the Global fashion industry, exploring the process involved and how the trends translate into effective packaging concepts for the luxury drinks market.


This year’s four key trend drivers are:

  • Neon Storm – taking inspiration from natural phenomena such as sunbursts
  • Diamond Luxe – encapsulating high-end luxury through diamond finishes and facets
  • Primary Matrix – capitalising on light manipulation through technical finishes
  • Ethereal – using API’s unique Holonique™ technology to create soft hues and lustres


David Peters, Creative Development Manager at API Group said: “In today’s competitive market it is essential that luxury drinks brands create their own identity that is relevant to their customers. Packaging, including the experience it delivers, is a fundamental part of this process.


“This year’s Trends Folio empowers designers and brand owners to create an engaging brand experience and ensure their products consistently outshine the competition.


“Pack and Spirit is the perfect place for us to share this insight and we hope it will help designers, printers and brand owners understand the role these trends can play in increasing brand impact in 2018 and beyond.”


API’s Trends Folio and wider product range will be displayed at stand A20. The team will be on hand to present the 18/19 Trends and demonstrate the shelf appeal and brand empowerment that its packaging innovations have helped major global brands to achieve over the last twelve months.


The presentation by Fabienne Le Page: API Global Trends – Influencing the Luxury Drinks Sector will start at 10.30am on April 11th at the Pack & Spirit Show.


For a preview of the API 2018/19 Global Trends, click here.