API celebrates successful show season

API is looking back at a highly successful show season that included two exciting new launches, increased awareness of its brand enhancement products and many new leads – underlining its status as a leader in highly visual packaging solutions that empower brands.

LabelExpo Europe saw the launch of API’s new and improved TA-Plus cold foil. Its most advanced cold foil to date, the TA-Plus offers pack designers and printers exceptionally fine detail and the capability to cover large solid areas, as well as outstanding over-printability, meaning there is no limit to the range of colours and effects that can be produced.

Following this, API unveiled the second edition of its Trends Folio at Luxe Pack Monaco in October. Emphasising the company’s position as a thought-leader in the industry, the 2018/19 API Trends Folio – an evolution of last year’s acclaimed edition – presents four key industry trends in luxury and premium packaging. It then outlines how the intelligent use of foils, laminates, and holographics can complement these trends.

And at Packaging Innovations London in September, where visitors could see API’s full range of brand enhancement products, the company led with the remarkable results of its recent study in association with Package InSight. The study – available here – shows the decisive impact of its foils and laminates on consumer purchasing decisions, and provides valuable quantitative data that demonstrates the value of API’s products and services.

“From the new generation of our TA cold foil range, to the second edition of our popular Trends Folio, to getting the news out about the remarkable Package InSight study, it’s been a very exciting and successful show season,” comments Richard Burhouse, Commercial Director at API.


“We are delighted to be working alongside some of the new customers we met at the shows, and are already looking ahead to the next innovations and developments that will make 2018’s shows even more successful for API.”