Welcome to API
API is a leading manufacturer and distributor of foils, laminates and holographic materials which provide exceptional brand enhancement for consumer goods and printed media worldwide. With roots in the British paper industry, the company’s reputation is founded on a trading history going back over a century.
Operating from thirteen locations across Europe, America and Asia, API’s packaging solutions enable companies across a wide-range of industry sectors including premium drinks, confectionery, tobacco, perfumery, personal-care, cosmetics and healthcare to empower their brands on the shelf and in the hand.
Online versus on shelf packaging
Richard Burhouse, Commercial Director at API, discusses why retailers and brands need to differentiate their packaging strategies for...
Industry research reveals gifting is on the rise
An independent industry survey has revealed that the luxury gifting category is on the rise with more...
At API we can help your products packaging by providing a view and helping you to understand the visual material and effects trends for 2017 and 2018 – providing your competitive edge and enabling you to ‘hunt’ relevant opportunities.Trends