API’s holographic products are available in a range of materials to add extra visual appeal to products and packaging over and above a simple reflective metallic finish.

Shifting colour and directions of light help to increase shelf impact and attract consumer interest, and carefully chosen holographic patterns can be an effective means of communicating brand values and identity.

Already extensively used on cartons and labels for premium products, holographic finishes are being increasingly adopted for everyday consumer goods, with the range of patterns and colours offering a fascinating choice of creative opportunities for packaging design, all with the aim of attracting consumer interest and enhancing brand image.

API’s Holofoil™ offers a comprehensive catalogue of holographic patterns which will enhance any product or packaging with their bright, crisp and clear images.

Holofoil™ is available in several finishes, all product formats and can be applied to a wide range of substrates. And it can be over-printed to further enhance and customise your packaging design.

API’s Holographic film laminates are available in a range of patterns to add extra visual appeal over and above what can be achieved by a pure metallic finish.

As with plain film laminates, holographic laminates are suitable for printing by offset, flexo, gravure, letterpress or screen and can be embossed and foil blocked. API can provide design advice on combining print with holographics for maximum consumer impact.

Whilst the possibilities are endless, the development process can be challenging and requires close integration of the design, material production and print processes. Any project will therefore benefit from API’s expertise and collaborative approach, as well as the involvement of all supply chain partners from an early stage.