New appointment underlines API’s international focus

Brand enhancement specialist API has strengthened its international presence with the appointment of Stefano Lacaita as Region Manager for France, Benelux, Spain and Portugal.

Stefano, based in Wissous, France, will have full responsibility for the company’s business in the region. He brings 25 years’ experience in paper and packaging – particularly labels – to the role. Among his previous jobs he had sales and operations responsibilities for Avery Dennison in several countries. He recently completed a market study of Spain and Portugal for the API Group.

“This is an exciting opportunity for me to use my experience to maintain and develop the company’s business in the region,” comments Stefano. “I look forward to ensuring API continues to deliver for all our customers.”

The change is part of a strategic initiative by the API Group to offer the best service to its customers, as well as increasing customer satisfaction at every level.

“We are thrilled to announce the appointment of Stefano,” comments Riccardo Sottocorno, API’s Head of Sales & Distribution for South & West Europe. “His experience will be invaluable as we increasingly seek to develop the company in Europe.”

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