API proud to sponsor 2016 Starpack awards

 

Brand enhancement specialist API is proud and excited to be a sponsor of the Student Starpack Awards 2016 which opens for entry this December.

Now in their 51st year the Student Starpack Awards recognise innovation in packaging design and technology and look to inspire creative off-the-wall thinking in potential professional designers with briefs relevant to a wide range of courses.

API’s project brief asks students to showcase their innovation and creativity through producing a luxurious presentational gift pack for a commemorative coin to celebrate the 100th year anniversary of Einstein’s publishing of ‘The Theory of Relativity’ and based on the style of specialist collections by The Royal Mint.

With access to API’s wide range of foils and laminates, students have been asked to focus on taking full advantage of all the materials available to them, using the qualities of both their decorative possibilities and visually appealing colours and surfaces. As part of the project API has partnered with leading cover manufacturer Winter & Company, enabling students to have access to a range of papers from their Wibalin range to maximise the impact and creativity of their award entry.

Commenting on the Student Awards sponsorship Hester McQueen, Marketing Manager at API Foils said “Students have the chance to create a highly innovative solution which will look both professional and original whilst offering safe and secure containment of the coin. We are encouraging all entrants to experiment with different shapes and formats and look at techniques like embossing and de-bossing to enhance the final pack’s features and visual appearance.”

An opportunity to take a week’s work experience with API with accommodation and expenses covered is available to the student who creates the winning design. Entrants can register their details online at www.iom3.org/starpack from 1st December until 26 February 2016 with the final round of judging taking place in March 2016.

“All of us at API are incredibly excited about being a Sponsor of the Student Starpack Awards. We believe our brief will set the challenge for designers to really show their creativity and demonstrate an innovative approach to the use of API’s laminates and foils. We just can’t wait to see and judge the results in March!’” concluded McQueen.

About Starpack Awards

The Student Packaging Design Awards were introduced in 1964.  In an increasingly competitive consumer market there is a growing demand for packaging designers: people who are capable of designing packs that are not only graphically attractive, but which also meet the functional requirements to preserve and protect the contents and can be produced cost-effectively with due regard to environmental issues.

The Student Starpack Awards are intended for potential professional designers. In the past the awards have led directly to a number of employment opportunities for successful entrants. Entrants must be a bona fide part time or full time student at a college of art, college or university in the UK or overseas.

The Starpack Awards are organised by IOM Communications Ltd and endorsed by The Packaging Society, a division of the Institute of Materials, Minerals and Mining (IOM3).

For more information on the 2016 awards visit its website at http://www.iom3.org/starpack/student-starpack-awards-design-briefs-2016