Food & confectionery

Even in hard times, consumers consistently ring-fence expenditure for gifts and treats. Sales of premium grocery and confectionery lines have therefore proved remarkably resilient through the economic cycle.

High quality packaging finishes provide clear differentiation between premium and value-for-money options within a retail category and eye-catching decorative effects can help to drive impulse purchases.

In addition to speciality products like confectionery, foils and laminates are increasingly extending their use to the premium end of more mainstream food categories such as tea & coffee, biscuits, chilled & frozen desserts, and even ready-prepared meals.

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Trends

API looks at design, covering materials and finishes and how they can be applied effectively to your brands.

For more information view our Trends section on our website.