Food & confectionery
Adding value to leading food & confectionery brands worldwide
Even in hard times, consumers consistently ring-fence expenditure for gifts and treats. Sales of premium grocery and confectionery lines have therefore proved remarkably resilient through the economic cycle.
High quality packaging finishes provide clear differentiation between premium and value-for-money options within a retail category and eye-catching decorative effects can help to drive impulse purchases.
In addition to speciality products like confectionery, foils and laminates are increasingly extending their use to the premium end of more mainstream food categories such as tea & coffee, biscuits, chilled & frozen desserts, and even ready-prepared meals.
Find out more about our products and capabilities:
- Laminated board and paper for cartons and micro-wave susceptor
- Lamination film for cartons
- Decorative foils for cartons and labels
- Coding foils for batch and date coding
- Decorative holograms for products and packaging
API looks at design, covering materials and finishes and how they can be applied effectively to your brands.
For more information view our Trends section on our website.