Holographic patterns

Holographic impact integrated for your brand packaging

With their bright colours and dynamic movement, holographic effects vividly enhance the appearance of products and packaging.

Holographic laminates

API’s holographic film laminates are available in a range of patterns to add extra visual appeal over and above what can be achieved by a pure metallic finish.

As with our plain film laminates, holographic laminates are suitable for printing by offset, flexo, gravure, letterpress or screen and can be embossed and foil blocked.

API will provide design advice on combining print with holographics for maximum consumer impact to ensure we meet the needs of your brand.

Holographic foils

Holographic hot stamping foils are available in a range of patterns to add extra visual appeal to products and packaging over and above a simple reflective metallic finish.

Shifting colour and directions of light help to increase shelf impact and attract consumer interest and carefully chosen holographic patterns can be an effective means of communicating brand values and identity.

Already extensively used on cartons and labels for premium products, holographic foils are increasingly being adopted for everyday consumer goods, with the range of patterns and colours offering a fascinating choice of creative opportunities for packaging design, all with the aim of attracting consumer interest and enhancing brand image.

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