API is excited to attend The World Whiskies Awards

The World Whiskies Awards are the annual selection of only the top proprietary whiskies; API will be attending this influential event. The Whiskies & Spirit Conference is to take place during the day on Thursday 17th of March 2016 followed by The Whisky Magazine Presentation dinner where the winners will be announced.  There was seven categories to enter: American Whisky, Blended Whisky, Blended Malt Whisky, Canadian Whisky, Flavoured Whisky, Grain Whisky and Single Malt Whisky.

The first round of judging for the World Whiskies Awards had judges worldwide submitting their scores with API participating in the final judging in the design categories on 1 February 2016.

API is a proud sponsor of the World’s Best Blended Malt Whisky category of the World Whiskies Awards. David Peters, Creative Development Manager, and Hester McQueen, Marketing Manager, are excited to be handing over the award for this category.

Recently API’s Creative Development Manager was part of the expert judging design panel. There was inspiring, creative and innovative whiskies; packed with individual characters showcasing their unique twist to their brands packaging.  The high class entries highlighted their brands passion through design bringing a ‘wow’ factor; which reflected inspiration and enthusiasm to the design panel.

David Peters “Amazed with the number of high class spirits and variety of packaging designs entered which demonstrated premium effective effects. This proved brands truly understood their value and identities which maximised their visual characters presence for shelf appeal.”

David Peters is excited to be launching the new generation of mood boards later this year, ready to inspire the next big trends within the drinks industry; aiding brand evolution and continuing to add ‘spark’ to designs.

The winners will be announced at World Whiskies Awards 2016 dinner and the results will be in the Whisky Magazine’s April issue. Follow @API_Creative on twitter to keep up-to-date with the latest news.