API to exhibit at Luxe Pack New York for the 1st time

Brand enhancement specialist API will attend Luxe Pack New York for the first time, highlighting its status as the leader in highly visual packaging solutions for luxury brands. Show attendees can sample the company’s full portfolio of foils, decorative holographics, and laminates at Booth A214, May 10-11.

The company’s exhibition at Luxe Pack New York builds on its highly successful visit to Luxe Pack Monaco, and will mark the official US launch of its latest Trends Folio – an essential working document for creatives that features eye catching samples exemplifying the latest luxury packaging trends.

“We are extremely proud of our Trends Folio, and thrilled to be launching it in the US at Luxe Pack New York,” comments David Peters, Creative Development Manager at API. “Visitors to our booth will receive a free copy of the Trends Book and learn about the latest developments in laminates and foils that empower luxury and premium brands.”

Among the products on display at API’s exhibit will be the company’s market-leading laminate offerings, including the Fresnel Lens PET Laminate, which delivers high impact by combining the depth and kinetic focus of a lens with print, pack, and design. Offering unparalleled depth and movement, Fresnel micro structures provide an optically correct lens that both transmits and reflects light, inviting users to engage and run their hands over its surface.

API’s laminate products will be joined by the full range of the latest high impact technologies that are ideal for luxury products – not least its custom decorative holography service, Holonique™ Boutique, which offers customers API’s specialized knowledge in the use of holography and 3D designs; and the company’s most recent TA foil range, a comprehensive cold foil for labels that combines exceptionally fine detail with the capability to cover large solid areas.

“Luxe Pack New York is the ideal place for us to showcase our full creative service,” said Peters. “We welcome all designers, printers, and brand owners to view our portfolio of foil, laminate and holographic solutions – and learn how, together with the latest trends, these packaging enhancements shelf impact for their products.”