Latest API Trends Folio to get US launch at Luxe Pack New York

API’s leadership in the creative development of highly visual packaging solutions for luxury brands will be underlined by the US launch of its new API Trends Folio at Luxe Pack in New York. Building on its successful introduction onto the European market, the Trends Folio will be shown at Booth A214 on May 10-11.

The Trends Folio is curated by David Peters, API’s Creative Development Manager, and features eye-catching samples that exemplify the latest styles in foils and laminates for packaging. Aimed at design agencies, brand managers, and printers, it provides inspiration in a convenient format, and acts as a comprehensive guide to luxury packaging design trends projected over the next two years.

“We created the API Trends Folio to inspire, using our expertise to set out the trends we expect to see in 2017 and through 2018. Many of our team come from design and packaging backgrounds, and so understand how useful a convenient guide to the latest trends is to creatives and agencies – especially one that lets them see and touch the materials. Since we launched the Trends Folio in Europe, it has proved an invaluable tool for many of our customers, especially those in the drinks and cosmetics sectors.”

Designed as a working document for creatives, the Trends Folio will be updated throughout the year with the latest macro-trends as they are launched. It explores four key trends in detail: from Digital, with its contrast of digital and analogue technologies, to Pause, whose minimalist aesthetic makes use of minimalist colors and smooth, streamlined shapes.

Visitors to the API Booth will also be met by a stunning Product Gallery, displaying the highlights of API’s work with luxury brands around the globe to date. Representatives from both API and Package InSight at Clemson University will be on hand to discuss API’s recent research findings, which highlight the quantitative and qualitative benefits of foils and laminates on luxury packs.

“Luxe Pack New York is the ideal place for us to showcase our new Trends Folio and present our latest Product Gallery and research findings,” said Peters. “We welcome all designers, printers, and brand owners to learn how API’s packaging solutions can help empower their premium and luxury packaging products.”