API’s brand enhancement creative service available at Packaging Innovations show in London

Brand enhancement specialist API is continuing its focus on delivering products and services for the packaging industry, taking its new creative service offer to the Packaging Innovations show in London this September.

David Peters, API’s Creative Development Manager will be on stand F42 working with customers to help find the most effective pack enhancement effects to add value to their brands, taking inspiration from API’s latest trend boards which capture the key themes evolving in packaging design to give brands stand out shelf presence.

The latest combination of high impact packs including API’s latest Fresnel Lens PET Laminate, which delivers real impact by combining the depth and kinetic focus of a lens with the print pack and design, will be on display at the show.

Offering unparalleled depth and movement, Fresnel micro structures provide an optically correct lens which both transmits and reflects the light. Even in their plain, unprinted form, they invite users to engage and touch the pack as the viewer inevitably runs their hands over its surface to confirm that it is indeed perfectly flat, making it a perfect solution for luxury brands.

Also on display will be API’s TA foil; its most comprehensive cold foil for labels to date. TA provides exceptionally fine detail, down to a 3 point font, together with the capability to cover large solid areas and achieve high-quality gloss effects for text and graphics.

Available in 9 shades, TA foil is the result of 3 years research and development by API, offering an unmatched level of versatility to meet the demands of printers and designers across the variety of machines and substrates in the market.

David Peters commented ‘Packaging Innovations is the ideal place for us to showcase our creative service alongside trend and mood boards that have relevance for a wide variety of products and brands. We are welcoming all designers, printers and brand owners to come to our stand and see our portfolio of foil, laminate and holographic solutions and how together with the latest trends they can deliver exceptional brand enhancement and real on shelf impact for their products.’